Over the years, I’ve directed commercials that push the limits of visual storytelling with blockbuster-level VFX. From orchestrating the seamless integration of full 3D characters to flipping the Tanner house upside down, I’ve worked with some of the best in the industry to bring these ambitious visions to life. Whether it’s crafting cinematic universes or pulling off mind-bending transformations, I’ve always aimed to deliver the kind of visual magic that captivates audiences and leaves a lasting impression.
Here are some standout projects where VFX played a starring role. Feel free to reach out if you’d like to chat more about the process or see additional work!
TACHUS: GAME ON
DIRECTOR’S NOTES:
The spot drew big-time inspiration from Edgar Wright’s Scott Pilgrim, blending that kinetic, playful vibe with some very deliberate technical choices. We kept screen direction super tight—Trudy always facing right, her granddaughter always left—to make sure the audience was never thrown off across the fast cuts and split screens. We didn’t have the luxury of a motion control rig, so we pulled a little DIY magic with a metronome to lock in the camera move speed and perfectly stitch the final splitscreen together. The agency really indulged my inner Edgar Wright fanboy, which was just a blast. It was all about smart, creative solutions while leaving room for Trudy’s energetic performance.
CREDITS
Client & Medium: Tachus Fiber Internet, Broadcast
Director: Ben Davis
Production Company: Nice Content
Executive Creative Director: Isaac Murray
Executive Producer: Kent Bishop
Cinematographer: Jake Wilganowski
Production Design: Chad Yaro
Post, VFX & Editorial: Nice Content
Colorist: Cem Ozkilicci
NETFLIX: FULLER HOUSE / STRANGER THINGS
DIRECTOR’S NOTES:
Directing the Fuller House spot on the Warner Bros. soundstage was a surreal experience, especially with a crew of just six running the full set. Collaborating with my childhood friend and Fuller House star Adam Hagenbuch (Jimmy Gibbler), we crafted a concept that merged nostalgia with a Stranger Things twist. Brian Campbell and Secret Powers handled the VFX, turning the iconic Tanner house upside down for that eerie, otherworldly feel. With no big team, we relied on tight coordination and smart visual effects to pull off the transformation. Netflix used the spot for viral marketing across both shows, and it racked up 250,000 views in its first 24 hours on Facebook. The mix of creativity, scale, and precision made it one of my favorite projects to date!
CREDITS
Client & Medium: Netflix, social media
Director: Ben Davis
Concept by: Adam Hagenbuch & Ben Davis
Cinematographer: Adam Coleman
VFX Supervisor: Brian Campbell
VFX: Secret Powers
Editorial: Ben Davis
Colorist: Andrew Finch
SINCLAIR OIL: EXTRAORDINARY
DIRECTOR’S NOTES:
This Sinclair spot was cinematic bliss. We had the thrill of shooting with a real NASCAR, and for the UFO portion, I channeled my love of Amblin movies. Inspired by Jaws, I crafted a billboard and we created our UFO’s out of VFX plates with re-arranged colored lights, just like they did for Close Encounters. We worked extensively with Secret Powers on a practical tractor beam gag and the matte painting for the opening that felt authentically retro. Shooting on anamorphics and scoring it with Vincient Oppido’s John Williams-inspired soundtrack brought that nostalgic, cinematic vibe to life. It’s one of my favorite spots and a heartfelt tribute to my favorite filmmaker, Steven Spielberg.
CREDITS
Client & Medium: Sinclair Oil, Broadcast
Agency: Balcom Agency
Director: Ben Davis
Executive Producer: Taylor Potts
Producer: Chris Rodriguez
Cinematographer: Aaron Youngblood
Original Music: Vincent Oppido
VFX: Secret Powers
Colorist: Aaron Youngblood
SEGA: RGG SUMMIT
DIRECTOR’S NOTES:
Filming the teaser video for Sega’s RGG Summit Event during COVID was an exciting challenge. We recreated the iconic look of Like a Dragon! Ishin with meticulously designed samurai costumes and a live-action component, blending it all with striking VFX to bring the game’s iconic moments to life. Celebrity cameos from wrestling star Kenny Omega, actor Rahul Kohli, and video game writer Masayoshi Yokoyama added extra flair. Our VFX team at Secret Powers recreated the samurai castle, captured the game’s signature style, and, yes, even included a rainstorm of lobsters! It was a wild mix of creativity, precision, and fun—a memorable project during a unique time.
CREDITS
Client & Medium: SEGA, Social Media + Live Event
Production Company/Agency: Secret Powers
Director: Ben Davis
Creative Director: Jay Allen
Producer: Chris Rodriguez
Cinematographer: Aaron Youngblood
Post & VFX: Secret Powers
VFX Lead: Philip Heinrich